Customers are taking legal action against Ford after the automaker advertised a key safety feature – the Forward Sensing System – on some 2024 F-150 Lightning models that were delivered without it. The lawsuit alleges that Ford misrepresented vehicle specifications, leaving buyers with trucks lacking promised parking sensors and inadequate compensation.
The Issue: False Advertising and Missing Sensors
The core of the dispute centers on discrepancies between vehicle window stickers and actual features. Customers purchased F-150 Lightning trucks believing they included the Forward Sensing System, which provides front parking sensors for enhanced safety. However, Ford internally acknowledged in March that all 2024 models advertised with this system were built without it.
The company then offered affected customers a $100 refund, a gesture the plaintiffs argue is wholly insufficient. Installing comparable aftermarket sensors would cost significantly more, leaving buyers shortchanged.
Lawsuit Details and Plaintiff Claims
The class-action lawsuit, filed in the US District Court for the Eastern District of California, is spearheaded by Ibrahim Lunawadawala. The complaint states that Ford’s misrepresentation resulted in “diminished vehicle value” and other consequential damages for buyers. The plaintiff seeks adequate financial compensation beyond the minimal $100 refund.
The lawsuit highlights a broader problem: automakers sometimes prioritize marketing over accurate product delivery, leaving consumers to deal with the fallout.
Production Halt and Supply Chain Issues
This legal challenge comes shortly after Ford paused F-150 Lightning production indefinitely. The decision was partly driven by weak EV demand, but also by a fire at Novelis, a major aluminum supplier. This disruption affects all F-150 models, not just the electric version.
The combined effect is a double blow for Ford: legal pressure over misleading advertising and production delays due to supply chain constraints. The situation raises questions about the company’s commitment to EV development and its ability to deliver on advertised features.
This case underscores the importance of clear and accurate vehicle specifications, as well as fair compensation for customers when discrepancies arise. It remains to be seen whether Ford will settle the lawsuit or fight the claims in court.
