After 28 years shaping the look of one of the world’s most iconic automakers, Mercedes-Benz’s Chief Design Officer, Gorden Wagener, will leave the company on January 31, 2026. His departure marks the end of an era for the brand, as he has been a central figure in defining its modern aesthetic for over a decade.
From SLR McLaren to Electric Future
Wagener joined Mercedes-Benz in 1997 and quickly made his mark, contributing to the design of the legendary SLR McLaren alongside automotive innovator Gordon Murray. The SLR, launched in 2003 with its powerful supercharged V-8 engine, was an early sign of Wagener’s talent. He rose through the ranks, becoming design chief in 2008 and overseeing the creation of key models like the first-generation Mercedes-AMG GT, the sophisticated W222 S-Class, and the redesigned W176 A-Class.
In 2016, Wagener stepped into the newly created role of Chief Design Officer, solidifying his influence over the brand’s design language. His vision has since shaped everything from the revival of the G-Class to the introduction of Mercedes’ electric EQ vehicles. Not all his designs have been universally praised, but pushing boundaries is inherent in automotive design.
Recent Work and Bold Statements
Wagener’s most recent projects include the current R232 SL, the modern G-Class, and the polarizing Vision Iconic, which showcases a new design direction for Mercedes. The Vision Iconic’s aggressive grille reflects Wagener’s willingness to take risks. He’s also been outspoken about competitors’ designs, notably criticizing Audi’s Concept C as dated and dismissing BMW’s iX3’s expansive dash screen in favor of Mercedes’ own Hyperscreen—a massive 39.1-inch display that dominates the dashboard.
Legacy and Future Outlook
Mercedes-Benz Chairman Ola Källenius lauded Wagener for his “creativity and his sense for the future of automotive design,” highlighting his lasting impact on the brand. Wagener, 57, is leaving at his own initiative, signaling a planned transition rather than an abrupt departure.
His departure leaves a significant gap in Mercedes-Benz’s leadership, as he has been instrumental in defining the brand’s identity in a rapidly changing automotive landscape. The future of Mercedes design remains uncertain, but Wagener’s legacy will undoubtedly continue to influence the company’s aesthetic for years to come.
