Audi’s training program doesn’t just teach engineering; it fuels creativity. A team of 14 apprentices have transformed an RS3 into a striking concept car, the GT50, directly inspired by the iconic IMSA racers of the 1980s. This isn’t just a showpiece; it’s a demonstration of how Audi nurtures innovation from within.
From RS3 to Retro Icon
The GT50 began as a standard turbocharged five-cylinder RS3 but underwent a complete overhaul in just six weeks. The apprentices didn’t just modify the car; they rebuilt it. The roof is literally sourced from an Audi 80, and every body panel is custom-made, giving it a raw, video-game aesthetic that actually runs and drives.
This project marks the latest in Audi’s tradition of apprentice-built concepts. Previous creations include the RS6 GTO, a retro-futuristic wagon that eventually influenced the RS6 GT production model, and a cyberpunk-inspired EV based on the classic NSU Prinz.
Why This Matters: Heritage and Future Design
Audi’s approach is unusual. Most automakers treat concepts as distant fantasies, but Audi lets its young engineers push boundaries—and sometimes, those boundaries become reality. The GT50 isn’t just about nostalgia; it tests how far design can go while honoring a brand’s roots.
The car’s X-shaped headlights and taillights are a clear nod to Audi’s racing past, while the aggressive stance and oversized wheels make it undeniably modern. This blend of old and new resonates with younger audiences, who likely recognize the influence of contemporary pop culture.
Performance and Potential
Underneath the retro shell, the GT50 retains the RS3’s potent 395-horsepower engine. While a direct production version might be unlikely, the car serves as a proving ground for future design elements. Audi has already shown a willingness to incorporate apprentice concepts into its lineup, and the GT50’s themes could easily inspire a limited-edition RS3 variant.
The unveiling of the GT50 drew an enthusiastic response from Audi’s 3,200 employees, proving that even established automakers can benefit from fresh perspectives. This concept proves that when you give young talent the freedom to experiment, the result can be something truly special.
The GT50 isn’t just a car; it’s a statement about Audi’s commitment to innovation and its willingness to embrace the next generation of automotive design.
