Honda is expanding its performance offerings with a new line of vehicles enhanced by its racing division, Honda Racing Corporation (HRC). The automaker debuted upgraded versions of the Prelude and Civic Type R at the 2026 Tokyo Auto Salon, signaling a broader push into aftermarket customization.
Aggressive Styling for Sport Models
The HRC enhancements focus heavily on aggressive visual modifications. Both the Prelude and Civic Type R concepts feature prominent fender flares and larger rear wings, hinting at a new “Sport Line” of upgraded configurations. While currently concepts, Honda confirms that production versions with HRC-branded parts are in development.
This move follows Acura’s earlier preview of HRC parts with an amped-up Integra Type S, suggesting a wider range of performance upgrades is on the horizon. The company hasn’t specified pricing or availability yet, but these new models demonstrate Honda’s intent to capitalize on aftermarket customization.
Rugged Upgrades for Crossovers and SUVs
Honda is also extending HRC’s reach to its crossover and SUV lineup with a dedicated “Trail Line.” A rugged Passport TrailSport Elite, first shown at SEMA, is joined by HRC-enhanced concepts based on the CR-V, ZR-V, Vezel, and WR-V models. This expansion caters to off-road enthusiasts seeking more aggressive styling and potential performance improvements.
S+ Shift Technology: A Novel Enhancement
Alongside the HRC modifications, Honda unveiled its S+ Shift technology on a colorful Civic hatch. This system allows drivers to simulate manual gear changes using paddle shifters, offering a more engaging driving experience. Initially launching in Japan, the availability of S+ Shift in other markets remains uncertain.
Strategic Business Move
Honda’s decision to create an HRC-branded accessory line makes sound business sense, providing an additional revenue stream. Though current upgrades prioritize visual enhancements, the Integra Type S concept suggests more substantial performance modifications – such as adjustable coilovers and carbon-fiber hoods – could follow.
Ultimately, the success of this strategy hinges on offering components individually rather than forcing customers into expensive packages. While some may find the Prelude and CTR concepts overly aggressive, the potential to cherry-pick choice upgrades makes Honda’s new performance line an enticing prospect.
