Mercedes-Benz is preparing a significant wave of new vehicle debuts in 2026, marking what the company describes as its “biggest product and tech launch program in history.” The push includes updates to core models, entirely new electric vehicles, and even the return of a popular open-top variant. This aggressive rollout is strategically timed, as Mercedes seeks to recover from a 9% sales dip in 2025, delivering 1,800,800 units.
Flagship Updates and Electric Expansion
The updates begin with the S-Class facelift, set to be unveiled on January 29th, followed by an even more luxurious Maybach S-Class variant with an extended wheelbase and V12 engine. However, the most substantial changes are coming in the electric vehicle segment.
Mercedes is introducing the first-ever all-electric C-Class this year, mirroring the technology of the new GLC with EQ Technology, for which demand is already strong enough to sustain production. This move reflects a broader trend towards consolidating internal combustion engine (ICE) and electric vehicle (EV) lineups under unified styling. The company has responded to criticism of overly streamlined designs and will integrate its ICE and EV offerings.
SUV and AMG Electrification
The company will also refresh the GLE and GLS SUVs, while the next-generation GLA is scheduled for a 2026 launch, including an electric version. This will effectively replace the EQA, further simplifying the product range.
More significantly, Mercedes-AMG is preparing to launch its first dedicated electric model in 2026, previewed by the GT XX concept. This super sedan will serve as the electric successor to the AMG GT 4-Door Coupe. An electric SUV based on the same platform is planned for release by 2027. This marks a major shift for AMG, which previously offered only one limited-run EV (the SLS AMG Electric Drive over a decade ago).
Surprise Return and Competitive Landscape
Adding an unexpected element, Mercedes will bring back the G-Class Cabriolet, a four-door off-roader with a retractable soft top. This follows a record-breaking 2025 for the G-Class, with nearly 50,000 units sold.
The move comes as Mercedes faces intensifying competition from BMW and Audi, both of which are preparing their own new models. BMW will launch the i3 sedan to compete directly with the electric C-Class, while the next-generation 3 Series and X5 are also slated for 2026. Audi is confirming the refreshed Q7 and the first-ever Q9, alongside a new entry-level EV.
In conclusion, Mercedes-Benz is positioning itself aggressively for a strong 2026 with a combination of traditional luxury updates and a major push into electrification. The company’s success will depend on whether it can execute this ambitious product plan effectively in the face of fierce competition.
