BMW has definitively stated that the 4 Series coupe will remain in its lineup, countering recent trends of automakers phasing out two-door models. This decision is significant as several competitors, including Audi and Mercedes-Benz, have streamlined their coupe offerings or eliminated them entirely.
The Next-Generation 4 Series: A Sporty Alternative
The next iteration of the 4 Series is already under development in Munich, alongside the upcoming “Neue Klasse” 3 Series. While the 3 Series leans heavily towards electric powertrains, the 4 Series will offer both gas and electric options. This strategy allows BMW to cater to a broader range of customers, including those who prioritize a sportier design and traditional driving experience.
Why This Matters: Filling a Market Gap
The persistence of the 4 Series is notable because the luxury coupe segment is shrinking. Audi discontinued the A5 Coupe, while Mercedes-Benz merged its C-Class and E-Class coupes into the new CLE. BMW recognizes this shift and is positioning the 4 Series to fill the resulting gap in the market. This is a calculated move, as coupes and convertibles, though lower in volume than sedans, still represent a profitable segment with loyal customers.
Shared Development: Cost Efficiency
BMW’s R&D chief, Joachim Post, emphasized that the 4 Series benefits from shared development with the 3 Series, reducing costs. This approach allows BMW to efficiently expand its lineup without incurring excessive expenses. The strategy extends to SUV coupes like the X4 and X6, which will similarly leverage synergies with their X3 and X5 counterparts.
The Future of the M4: Gas Power Remains a Possibility
Enthusiasts will be pleased to hear that a new M4 is confirmed. While an all-electric M4 was previously considered, current indications suggest that gas power will remain an option. This decision is bolstered by BMW’s next-generation gas engines, which are engineered to meet stringent Euro 7 emissions standards, giving the brand a competitive edge. The M4 will likely mirror the M3’s dual-path strategy: an all-electric version alongside a traditional internal combustion model.
“The 4 Series is an important car for us. It’s sportier, and BMW is a sporty brand with a clear performance heritage. It will continue to play an important role going forward.” – Joachim Post, BMW Head of R&D
Long-Term Outlook: Balancing Tradition and Innovation
The next 4 Series, built on the Neue Klasse architecture, is expected to support a wide range of powertrains, including a high-capacity electric model with potentially over 497 miles of WLTP range. However, the retention of gas engines ensures BMW doesn’t alienate customers who still prefer the feel and sound of combustion power.
The continuation of the 4 Series demonstrates BMW’s commitment to both electric innovation and its performance heritage. By strategically balancing these elements, the brand aims to maintain its competitive edge in a rapidly evolving automotive landscape.
