After a six-year absence, Mitsubishi is re-entering the UK automotive market with the revival of its popular L200 pickup truck. Orders are now open, with prices starting at £36,295 (excluding VAT) for the double-cab model and £37,495 for the Commercial variant. This marks a significant move for Mitsubishi, which previously exited the UK in 2021.
Engine and Performance
The L200 Series 7 features a re-engineered 2.4-liter twin-turbocharged four-cylinder diesel engine. This unit delivers up to 201 bhp, surpassing the 162 bhp output of the Isuzu D-Max’s 1.9-liter diesel. The truck boasts a 3,500 kg towing capacity and can carry up to 1,000 kg. Power is transferred through a six-speed automatic transmission to an updated all-wheel drive system, offering two and four-wheel drive modes, a low-gear center locking differential, and seven driving modes (Normal, ECO, Gravel, Snow, Mud, Sand, and Rock).
Trim Levels and Features
Mitsubishi offers two trim levels: Titan and Barbarian. The base Titan model, priced at £39,995 (or £41,195 Commercial), includes 17-inch alloy wheels, Mitsubishi’s drive mode system, wireless Apple CarPlay and Android Auto, climate control, a 360-degree camera, and lumbar support.
The higher-spec Barbarian trim (£39,995 / £41,195 Commercial) adds 18-inch wheels, hill descent control, heated leather seats, two-zone climate control, LED headlights, wireless smartphone charging, and upgraded interior materials.
Market Context and Competition
The UK pickup truck market has seen consolidation in recent years, with models like the Nissan Navara, Mercedes X-Class, and Fiat Fullback discontinued. The L200’s return places it against the Toyota Hilux (starting around £43,000), Ford Ranger, KGM Musso, and Isuzu D-Max.
The shrinking of the pickup truck sector reflects a broader shift in UK automotive preferences, with many buyers moving toward SUVs and crossovers. However, pickups remain essential for commercial use, and Mitsubishi is betting on brand loyalty and competitive pricing to regain market share.
What’s Next?
Mitsubishi plans to expand its UK lineup further, with the Outlander PHEV and a potential Shogun range-topping SUV in the works. This signals a long-term commitment to the UK market and a strategic re-entry aimed at capitalizing on niche segments.
The L200’s return is a notable development, demonstrating that despite market trends, there remains demand for robust, capable pickup trucks in the UK. Whether Mitsubishi can recapture its previous success remains to be seen, but the initial pricing and specifications suggest a competitive offering.
