Rivian has officially launched its high-performance division, Rivian Adventure Department (RAD), signaling a serious commitment to pushing the boundaries of electric vehicle capability. The move formalizes a team that previously operated as an internal “skunkworks” project, now integrated as a core part of Rivian’s long-term strategy.
From Skunkworks to Official Division
While Rivian only began delivering vehicles in 2022, the company has already demonstrated notable performance potential. The original quad-motor R1T and R1S models delivered up to 835 horsepower, with a 0-60 mph time of just 3.3 seconds. For 2026, Rivian upped the ante with an even more powerful 1025 hp version. Establishing RAD as an official division underscores the company’s dedication to extreme, high-performance electric vehicles.
Proving Grounds: Rally Victories and Record-Breaking Runs
RAD’s influence isn’t theoretical. The division’s approach has already been proven through real-world challenges. In 2023, a Rivian R1T won the Rebelle Rally, marking the first EV victory in the grueling off-road competition. The team then moved on to Pikes Peak International Hill Climb, setting and breaking the production electric truck record in consecutive years. These events serve not just as publicity stunts but as critical testing grounds for future vehicle development.
RAD Tuner: Customization for Enthusiasts
Rivian is putting performance directly into the hands of owners with the RAD Tuner. Available for 2026 and newer quad-motor models, this software upgrade allows drivers to customize drive modes, adjusting power output, torque bias, stability control, and brake regeneration. The tuner even includes presets like “Desert Rally” and “Hill Climb” – directly derived from the Rebelle Rally and Pikes Peak experiences. This move demonstrates Rivian’s commitment to catering to enthusiast drivers.
The Future of RAD: Branding or Integration?
While the RAD logo is now public, it remains unclear whether Rivian plans to release RAD-branded models. The company may simply be formalizing an existing team and applying a name to its high-performance efforts. Regardless, the move signals a clear focus on expanding the automaker’s lineup with more extreme, capable vehicles.
Rivian is betting big on performance. This isn’t just about faster acceleration; it’s about building vehicles that can handle the most demanding conditions, appealing to a growing segment of enthusiasts who want electric power without compromising capability.
