Land Rover has unveiled the 2026 Range Rover Sport SV Winter Dusk Bespoke Edition, an ultra-limited run of just three vehicles priced at $242,150 each. The unveiling took place at the Range Rover House in Park City, Utah, a location deliberately chosen to reflect the SUV’s design inspiration.
Bespoke Luxury: A Growing Trend
This release continues Land Rover’s strategy of offering highly personalized vehicles through its SV Bespoke program. Over the past four years, the automaker has launched eight unique editions in the U.S. alone, catering to customers seeking exclusivity and customization. This trend demonstrates a shift in luxury car buying, where personalization is increasingly valued over mass production.
Design and Features
The Winter Dusk edition features a striking Indigo Blue satin exterior finish, designed to mimic the shifting colors of mountain landscapes at dusk. Accents include a Narvik Black roof, Graphite Atlas trim, and 23-inch Thunderball polished wheels with dark gray lacquer. A subtle yet distinctive touch is the Nano Yellow ceramic brake calipers and matching pinstripe detailing both outside and inside the cabin.
Inside, the SUV boasts 626 horsepower from its twin-turbo V-8 engine, paired with Land Rover’s 6D Dynamics suspension for enhanced handling. The seats feature detailed Nano Yellow stitching, while the “Body and Soul” system allows passengers to physically feel the vibrations from the audio system.
More Than Just a Car: An Exclusive Lifestyle Package
Each Winter Dusk purchase includes custom-designed Bomber skis, bindings, and a matching ski bag, further solidifying the SUV’s connection to the luxury mountain lifestyle. Land Rover brand director Irene Kakooza noted that the vehicle is “inspired by the sunlit shift into dusk, when sunlight glows across the stunning alpine landscape.” This bundling of high-end vehicle ownership with specialized outdoor equipment demonstrates a targeted appeal to affluent customers who prioritize both status and experience.
Charitable Partnership
In line with Land Rover’s commitment to social responsibility, a portion of each Winter Dusk sale will be donated to Park City’s SOS Outreach, a local nonprofit offering outdoor development programs for youth. This charitable component adds another layer of appeal for buyers who value ethical consumption.
Given the limited production run and high price tag, the Range Rover Sport SV Winter Dusk is expected to sell out quickly. The vehicle joins other nature-themed bespoke editions like the Carmel Edition, Candeo, and Asilomar, solidifying Land Rover’s position in the ultra-luxury SUV market.
