$98,995. That is the new starting price for the 2027 Maseriti Grecale Folgore. It is over $22k cheaper than last year.
You probably forgot the Folgore existed. Fine. You have reason to forget. It was $121k before this. Even with the discount, it remains the second most expensive Grecale you can buy, sitting right under the gas-guzzling Trofeo.
The electric version used to feel like an expensive experiment. Now? It looks like a correction.
Why the Panic?
Let’s look at the numbers. Maserati sold about 7,900 cars in 2024. Not millions. Seven thousand.
Tariffs didn’t help. The brand builds everything in Italy. When you buy American, those walls get taller and more expensive. The administration’s policies sting. Profits shrink. Inventory sits.
So Maserati cut prices. Hard.
The brand is struggling, plain and simple.
This isn’t a charity move. It’s survival.
More Than Just a Lower Price Tag
The 2027 isn’t just cheap. It runs further. The range jumped from 245 miles to 274.
That matters.
They tweaked the look too. A new grille. More personalization. It tries to look fresher because it is.
Is it enough? Maybe.
The GranTurismo got a bigger discount. But that is another car. For now, the Grecale Folgore is the story.
People want electric luxury. They also want a trident badge. And they do not want to pay $121k for a compact SUV.
This price point actually lands.
It starts at $99k. Roughly.
Does that mean people will rush to buy Italian EVs? Hard to say. The market is skeptical. But for the first time, the math feels less ridiculous.
Still expensive? Yes.
Better than last year? Absolutely.
The question is whether range and looks can save a brand that moved at glacial speeds until now. We shall see. The badges are shiny. The prices are down. That is something.
